The rise of online marketing, specifically social media marketing, has brought a fresh new purpose to a once dying marketing tool: The press release. Press releases are an integral part of your marketing arsenal, and are more important now than ever if you want to successfully promote your brand in the digital era. A press release is essential to startups and small growing businesses, and are even helpful to large international conglomerates trying to diffuse an embarrassing situation. Our press release writing service ensures that each polished press release is SEO optimized and delivered within the agreed time frame.
Public relations and social media marketing are now synonymous marketing elements necessary to effectively promote your brand and communicate with your audience. While standard social media platforms are a great way to gauge interest in specific products, resolve disputes, and create a baseline for primary marketing campaigns, press releases are better-suited for creating a public record of your company. Press releases are a way to publicize important information. Whether it’s for an upcoming product launch, to alert the public to a product recall, or to advertise an upcoming change in prices, press releases are the single best way to mitigate internal crises, encourage growth, and keep your customers satisfied.
Much more goes into writing than most people realize. This goes both for writing and general, and press releases in particular. First and foremost, it must be formal and must be precise in what it aims to convey. But it goes deeper! People must want to read what you’re trying to tell them, and that’s where a certain belletristic flair enters the mix.
When we’re telling people about your business, we want to do it right. This means we always conduct thorough research of both your business and your field or niche in general. This ensures that we present you and your product or service in a professional and comprehensive manner that will leave a good impression on potential clients.
Achieving any form of virality through a press release requires the document to be disseminated throughout the most important epicenters in the press world. Doing this yourself would either require media connections or a press release distribution service, both of which eat up more time and money. If you choose the superb route and go with us, you get the best of both worlds with less work.
With us, the only expenses you’ll have are the ones that go directly to our team of high-quality writers. Compare the cost of the press release to paid advertising, for instance. Not only will you pay more in direct advertising, online or not, you may even lose out on potential customers! In 2017, consumers understand the difference between a well-formatted, fact-based press release and a pushy advertisement. And since most people are put-off by online advertisements, the press release is almost always the more affordable option.
Boosting your brand’s visibility is especially important for small businesses. With a long-term press release distribution strategy, you let the target audience know who you are, what you do, why they need you, and what you stand for. All of this can be amplified in less time through strategic search engine optimization (SEO). By placing specific short and long-term keywords related to your business in our press releases, people can more easily access any information related to your company through the search engines.